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Philipp Fürst is an entrepreneur, business owner and advertising professional.
Nothing is done without effort,
and nothing happens if you don’t start.
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From Maiplou to Milos
Entrepreneurs also have their dreams. In 2007, while promoted to a well-paid executive position in advertising, I turned a long-suffered dream into reality. Thanks to some savings and a small personal loan from a bank that trusted my employment continuity, I bought a new small motor cabin boat from a Finnish boat builder (Flipper Baots, Read more
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¿Se puede liderar un mercado sin publicidad?
En un reciente seminario sobre mantenimiento de motores diésel -los publicitarios también tenemos nuestras aficiones- el instructor me despejó la incógnita entre la nomenclatura americana y europea para clasificar la viscosidad y calidad de los aceites de motor. Un tema aburrido para el lector de este blog si no fuera porque el instructor mostró una Read more
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Qué hemos aprendido trabajando a doce mil kilómetros
El autor discute los desafíos y recompensas del trabajo remoto desde el extranjero, particularmente en Asia. Comenta las dificultades iniciales, la necesidad de adaptación, el impacto del cambio de zona horaria y la importancia de los espacios de coworking y coliving. Aconseja pasar entre 6 y 8 semanas en un lugar para aprovecharlo al máximo.… Read more
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El auténtico freno para el crecimiento de las marcas es el marketing de afinidad
En su viaje a Tailandia, el autor observa que, a diferencia de lo que ocurre en Europa, las agencias de marketing en Asia no priorizan la afinidad con la marca sino el alcance y visibilidad. Muestra como ejemplo a Lululemon, una marca que ha conseguido una presencia prácticamente omnipresente en Bangkok. En lugar de enfocarse… Read more
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The recons of coworking and sustainable tourism
Coworking spaces are becoming an irresistible trend worldwide, transforming the face of traditional working environments. Key players like Florian Rücker at Hub Hoi An in Vietnam, are pioneering this change, providing a haven for a new wave of world travellers who combine work and experience of other cultures. These ingenious ventures deserve support and recognition,… Read more
Books
About building a business
How to start a business. Written in 2022 and updated in 2024 (English version). Get more information here: Entrepreneurial Secrets. Startup without going bankrupt
Cómo empezar un negocio. Escrito en 2022. Más información aquí: Secretos de emprendedor. Qué conviene saber para no arruinarse
About advertising media planning
An academic dissertation about media planning variables and their influence on advertising campaigns’ cognoscitive and conative effects. Check it out on Amazon: Advertising Media Planning and its cognitive and behavioral effects.
How is AI applied in this blog?
This blog only includes 100% original posts written by the author. None of the paragraphs in any article have been automatically generated.
Artificial intelligence is only used on this site 1) for style and spelling correction with DeepL Pro and Grammarly in English and 2) to elaborate on the excerpts in English and Spanish with GPT 3.5 Turbo and GPT-4.
As the reader might know, content creators in WordPress can benefit from this incredible facility for free. Excerpts are short summaries of the posts on the pages that group the posts and do not modify or create new content.
Philipp Fürst 